Professional landing page for massage studio with online booking and clear service presentation
Porto Massage Studio is a wellness center in Porto offering various massage and relaxation services. They needed a professional online presence that would showcase their services, facilitate online bookings, and establish credibility with potential clients.
The client required a landing page that would serve multiple purposes: present their range of services clearly, enable easy appointment booking, showcase their expertise, and work seamlessly on mobile devices where most of their traffic originates.
Porto Massage Studio
Wellness & Spa
Landing Page Design & Development
2 Weeks
Porto Massage Studio faced several key challenges with their online presence:
The business was losing potential clients who preferred to research and book services online, particularly younger demographics who expect digital-first experiences.
I designed and built a conversion-focused landing page that addressed all their key challenges while maintaining a calm, professional aesthetic aligned with their wellness brand.
The design prioritized three core elements:
Integrated booking form with date/time selection, service choice, and instant confirmation
Detailed service cards with images, descriptions, durations, benefits, and pricing
Direct WhatsApp button for instant inquiries and quick questions
Interactive map showing exact location with directions and business information
Client testimonial section to build trust and showcase previous client experiences
Optimized for mobile devices with touch-friendly buttons and fast loading
Analyzed competitor massage studios, identified booking friction points, and defined target audience (professionals aged 30-50 seeking stress relief).
Created mobile-first wireframes focusing on the booking journey. Mapped out user flow from landing to booking confirmation.
Developed calming color palette (soft blues, warm neutrals), selected imagery, and created consistent design system for service cards.
Built with Astro for performance, integrated booking system with email notifications, implemented WhatsApp and map APIs.
Tested booking flow on multiple devices, optimized load times, validated forms, and launched with analytics tracking.
Excellent performance ensuring fast loading even on mobile networks
Lightning-fast page loads reduce bounce rate and improve user experience
Perfect mobile optimization where 80% of their traffic originates
Rapid delivery from kickoff to launch without compromising quality
Static site generator for optimal performance and fast load times
Modern CSS with custom properties for maintainable styling
Interactive map integration for location and directions
Reliable form handling with email notifications for bookings
Direct messaging integration for instant client communication
Fast, reliable hosting with automatic deployments and global CDN
With 80% of massage studio inquiries coming from mobile devices, designing for mobile first and desktop second proved essential. Touch-friendly buttons, simplified navigation, and fast loading on slower connections were non-negotiable.
Analysis showed clients abandoned booking when processes were too complex. By simplifying the form to essential fields only (service, date, time, name, phone), completion rates improved dramatically.
Clear, detailed service descriptions with benefits and pricing eliminated pre-booking questions. Clients could self-educate and book with confidence, reducing back-and-forth communication.
The calming, serene design aesthetic reinforced the relaxation experience clients expect. Design choices (colors, spacing, imagery) should emotionally align with the service being sold.
"The landing page exceeded our expectations. It's beautiful, easy to use, and we're getting online bookings from clients who would never have called us before. The mobile experience is perfect."
I specialize in building fast, conversion-focused landing pages for service businesses. Whether you need online booking, service showcases, or mobile optimization, let's discuss your project.